Our audience

We know that producing top-quality online video is only half the job. It needs to reach the right audience.

Our website www.cantos.com has nearly 90,000 registered users, more than a quarter of them professional investors from more than 2,500 financial institutions around the world. We're adding new viewers at the rate of more than 1,000 per month.

Your content can also appear on your company's website as well as taking advantage of our many third-party distribution partnerships (see below).

Some key audience statistics

Cantos has over 25,000 registered institutional viewers. This includes users in over 2,500 financial institutions whose holdings account for over 95% of the current market capitalisation of the FTSE 100.

Institutional audience includes buy and sell-side, in over 80 countries, including:

• over 750 institutions in North America
• over 950 institutions in Europe, including the UK
• over 300 institutions in Asia and the Rest of the World
• over 200 hedge funds

Additional distribution

Cantos content is also distributed on third-party websites and portals including:

• Thomson Reuters new online video news service

• iTunes

• YouTube

• Dow Jones Newswires

• Blinkx

A Changing World